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Whataburger’s Museum of Art (WMOA)

  • Wanderlust Wine Co. – Downtown 610 North Interstate Highway 35 Austin, TX, 78701 United States (map)


Whataburger’s Museum of Art (WMOA) is coming to life at SXSW 2025! 🎨🍔

For the first time ever, Whataburger is transforming its digital art museum into a real-life gallery experience showcasing fan-created artwork, interactive installations, and exclusive collectibles.

🔥 What to Expect:
🎭 Immersive Art Exhibits – Explore over 200 pieces of Whataburger-inspired fan art.
🧡 Interactive Installations – Create your own masterpiece at the Whataburger Day Dot Room and strike a pose at the Table Tent Mugshot Wall.
🎨 3D Art & Digital Displays – Featuring murals, sculptures, and pop culture-inspired artwork.
🍔 Whataburger Food Truck (March 8 only) – Grab a free sample of the Limited Time Offer Monterey Melt.

Open to the public & SXSW badge holders

Details here Whataburger® Brings Its Popular ‘Museum of Art’ to Life at SXSW In Celebration of 75 Years of Flavor and Creativity 



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